Answer in brief
When an attribution vendor publishes no price, ask for four things in writing: the unit it bills and exactly what counts as one, the volume included and the rate above it, which features cost extra, and the contract length with its renewal terms. With those answers you can turn a custom quote into a monthly figure and compare it with a published price.
Ask about the unit first
A quote means nothing until you know what is being counted. Start with the billing unit and do not move on until the definition is exact.
- What do you bill by? Conversions, events, monthly active users, ad spend or a mix.
- What exactly counts as one unit? Ask for the written definition from the terms, not the sales summary.
- What does not count? Organic installs, reinstalls, clicks, impressions and test devices are the usual edge cases.
Then volume and rate
- How much is included in the quoted price? Per month or per year.
- What is the rate above the included amount? And is that rate fixed in the contract?
- What happens to unused volume? Does it carry over or expire?
- Can the tier change during the term? Both upward and downward.
These answers let you run the vendor through the monthly bill estimate exactly as you would a vendor with a public price.
Then what the price leaves out
- Which features on my list cost extra? Send the list. Fraud tooling, raw data export, extra ad networks and integrations are the common ones.
- What support is included? Ticket support, onboarding help or a named manager.
Compare the answers with costs that sit outside the plan price so that no row on your cost sheet is left blank.
Then the contract
- How long is the term, and is it paid in advance?
- Does it renew automatically, and what notice stops the renewal?
- Can the price change at renewal, and by how much?
Ask for the terms document before the call and read these three clauses yourself. The trade-off between a term and a monthly plan is covered in monthly billing versus an annual contract.
What a complete written quote contains
Do not compare vendors until each quote fills every row of this table. A missing row is the next email to send.
| Row | The quote should state |
|---|---|
| Unit | The billing unit and its definition |
| Included volume | A number and a period |
| Rate above it | A price per unit |
| Features | Each feature you asked for, marked included or priced |
| Support | The level and the response channel |
| Term | Start date, length and payment schedule |
| Renewal | Notice period and renewal price |
Use a published price as your yardstick
A public price gives you something to hold a custom quote against. Convert the quote to a monthly figure at your own volume, then run the same volume through a plan whose numbers are published. Airbridge Core is one such plan: $40+/mo with 500,000 data points included and $0.0001 per data point above that, with no annual contract.[1] The comparison only holds if both plans carry the features you need, so check the feature rows before the totals.
What to do next
Send the twelve questions by email before the first call, so the answers arrive in writing. For questions beyond price, such as data ownership and channel coverage, use the ten questions to ask every MMP.
Questions and answers
Why do some attribution vendors not publish prices?
Custom pricing lets a vendor set a quote by volume, features and contract length for each customer. It is common for plans sold through a sales team. It does not tell you whether the price is high or low, only that you must ask.
What should I send a vendor before a pricing call?
Your monthly installs split by paid and organic, monthly active users, the events you plan to track, the ad channels you use and the features you need. A vendor can only quote accurately against real volumes.
Continue reading
Guide
How data point pricing worksData point pricing bills an attribution tool by the events your app sends. What counts, how the included allowance works, and how to keep the count down.
Guide
How conversion-based pricing worksConversion-based pricing charges an attribution tool per attributed install or re-engagement. What counts as a conversion and how the bill moves with ad spend.
Guide
Estimating a monthly attribution bill from your own numbersA step-by-step way to estimate what attribution software will cost each month, using your own installs, events and active users, with a worked example.
Guide
Costs that sit outside the plan priceSeven costs that sit outside an attribution plan's headline price, from add-ons and usage above the allowance to engineering time and renewal terms.
Guide
How the bill changes as the app growsHow attribution costs scale under data point, conversion and MAU pricing as an app grows, with a published-figure example and a way to budget a year ahead.
Pricing
Best attribution software for your budget: compare the billing unitThe published prices of seven attribution software providers, the unit each one bills, and how to estimate your own monthly cost.
Sources
- Airbridge: https://www.airbridge.io/en/pricing Checked 2026-11-10.
Cite this page
Airbridge. “Questions to ask when a vendor shows no price.” bestattributionsoftware.com. Reviewed 2026-11-10. https://bestattributionsoftware.com/questions-to-ask-about-price