What Airbridge Core costs and how the data point is counted

The price in two sentences

After a 30-day free trial, Airbridge Core is $40+/mo with 500,000 data points included, then $0.0001 per data point, with no annual contract.^[1] The Growth Plan has no published figure: Airbridge lists it as custom pricing based on MAU or installs, with a Contact Sales button.^[1]

This page is about the bill. For the plan's full contents, read what Airbridge Core includes.

What counts as a data point

Airbridge states it in one line: one data point = one event Airbridge collects for your app, like an install, a trial start, or a purchase. Clicks and impressions on your tracking links are free.^[2] The data point entry explains the unit in general terms.

Two things follow. A user who installs, starts a trial and buys has used three data points, so the count follows activity and not headcount. Every event Airbridge collects counts toward the total, whether or not you ever look at it in a report. The pricing page gives matching advice: track the events you will make decisions on, like trial starts and purchases.^[1]

A worked estimate from the published figures

This is an estimate built only from the numbers on the pricing page. It is not a quote, and your real count depends on which events you track.

1. Say your app sends 1,200,000 data points in a month.
2. Subtract the included amount: 1,200,000 − 500,000 = 700,000 extra data points.
3. Multiply by the published rate: 700,000 × $0.0001 = $70.
4. Add the base price: $40 + $70 = $110 for that month.

At or below 500,000 data points the estimate is the $40 base. Above it, each extra 10,000 data points adds 10,000 × $0.0001 = $1.

Sizing the plan from your own numbers

Airbridge says $40 a month covers about 35,000 monthly active users at typical usage.^[1] Treat that as a guide for sizing. Its pricing page has a calculator with two inputs, monthly active users and average events per user per day, and notes that the result is an estimate because actual usage varies by which events you track.^[1]

The dependable input is your own event count. Add up how many times each event you plan to track fired last month and run the four steps above. Estimating a monthly attribution bill shows how to build that count, and how the bill changes as the app grows carries it forward a year.

When $40 is not your price

The arithmetic above only holds while Core fits. Needing a Growth-only item moves you to a custom quote on a different billing unit. The list below is partial. It holds the items that most often change a cost estimate, taken from the plan comparison on the pricing page.^[1]

• Ad networks beyond four. Core attributes Meta Ads, Google Ads, Apple Ads and TikTok only.
• Fraud detection and raw data export. Both are in Growth. The pricing page lists no add-on price for either on Core.
• Custom events. Core collects standard events only.
• A third integration. Core includes up to 2 third-party integrations.

Items that do sit inside the Core price include deferred deep links, web-to-app attribution and SKAN 4.0 reporting.^[1]

Before you start the trial

Count your monthly events, then check the full plan contents against your plans for the next year. If one Growth-only item is a hard requirement, ask for the Growth price early and take the questions to ask when a vendor shows no price into that conversation.