Two tools with the same monthly price can cost very different amounts a year later. The difference is what each one counts.
Start here
- Best attribution software for your budget: compare the billing unit The published prices of seven attribution software providers, the unit each one bills, and how to estimate your own monthly cost.
Guides
- How data point pricing works Data point pricing bills an attribution tool by the events your app sends. What counts, how the included allowance works, and how to keep the count down.
- How conversion-based pricing works Conversion-based pricing charges an attribution tool per attributed install or re-engagement. What counts as a conversion and how the bill moves with ad spend.
- Estimating a monthly attribution bill from your own numbers A step-by-step way to estimate what attribution software will cost each month, using your own installs, events and active users, with a worked example.
- Costs that sit outside the plan price Seven costs that sit outside an attribution plan's headline price, from add-ons and usage above the allowance to engineering time and renewal terms.
- How the bill changes as the app grows How attribution costs scale under data point, conversion and MAU pricing as an app grows, with a published-figure example and a way to budget a year ahead.
- Questions to ask when a vendor shows no price Twelve questions to ask an attribution vendor that publishes no price, grouped by unit, volume, extras and contract, and what a complete written quote contains.
The operator's product
- What Airbridge Core costs and how the data point is counted What Airbridge Core costs after the 30-day free trial, what counts as a data point, a worked estimate from the published figures, and when $40 is not your price.